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All the best stories that make the news have the common ability to be remembered. They grab the attention, if only for a short while, but whatever the tale they offer something a little different to the reader. If you’re crafting a story to send to the media, then think about who you are aiming it at. The story should only go to an audience likely to be interested, otherwise it will be considered spam - so check...

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One of the best ways to get publicity is to embrace Public Relations (PR) and the best way to do that is to dive straight in and start talking to journalists. PR is proven to be at least three times as effective as advertising, because it’s a third party recommendation, and this is why so many businesses embrace public relations. After all, getting quoted on influential sites, such as the BBC and The Telegraph not only increases credibility...

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