How does Press Plugs work?

Journalists need quotes, expert opinions and people to interview or seek comment from every day and business owners need constant publicity for their business.

Sometimes journalists know what content they want and other times they are open to new ideas. Either way, sourcing stories and comments can be time consuming for them, and finding the right journalists can be difficult for business owners, so we make it easy for both by sending our subscribers a daily list of media opportunities straight to their In-Box.

Simply look through the list and once you see an opportunity that works for you, simply send the journalists a response.

If the journalist thinks you’re a good fit, then your business could be in front of thousands or even millions of potential customers, who will view you as an expert in your field.

With the costs of subscribing to our service purposely low, it could be that for a very small outlay you could possibly gain the equivalent of hundreds of thousands of pounds of publicity.

If however you feel you need help in a more ‘hands on’ way with your PR needs, then we can help there too. Just get in touch and we can discuss your individual needs.

How to use your media list

The media opportunities we send you will only be of use to you if you act on them.

Without action they are not of any value, so we hope we can give you the advice necessary to ensure you gain the publicity you are seeking.

The list of opportunities will be sent to you each day and we ask that when you receive them you try to take action within 24 hours as the media moves quickly!

Journalists will always want the best person they can for their stories, so if your profile fits better than someone else, then they’ll pick you.

Prepare yourself well - explain quickly and promptly why you believe you fit the bill. It might be worth taking the time to initially think about what you want to say about you and your business, and you might even want to put together a short biography. Also, have some good pics available to send.

Most journalists are very approachable, so be confident in your approach as you are helping them as much as they are helping you.

However, they are busy, so take the time to respond in the best possible way.

Not every frog you kiss will turn into a Prince

It is important to set expectations right from the outset, and just like all other forms of marketing this requires patience.

It’s important to remember that not all opportunities you put yourself forward for will come off, so prepare yourself for the long game and be diligent. PR is all about consistency and adding value.