In a marketing world very much governed by online content, getting found on Google remains one of the main aims for businesses. However, this art of the right content on your website (Search Engine Optimisation SEO) is complex, and that is why digital marketing agencies do much of the groundwork in today’s fast changing world. After all, the world wide web is a league table of billions of web pages, millions of websites, etc, where the search engines,...
In the modern world of social media, the traditional media appears fair game for the masses, probably more so than ever. In the past week or so media bashing has been more prevalent than ever before, as many of the public have blamed newspapers and traditional broadcasters for whipping the nation into a frenzy and causing the petrol shortage. This blaming of the media is nothing new, it’s always existed, and journalists are never popular, generally following politicians...
Many industries have suffered greatly since the pandemic began last spring, but few more so than journalism. With many publications having gone under since the crisis started, and the newsroom now, often, being the same as the living room, the mental health of those in the industry is under attack like never before. To add to this, politicians and the public have frequently put the boot into journalism, which as a profession has at times been used as...
We are pleased to unveil a raft of improvements for journalists wishing to use our platform to find experts. Having listened to feedback from the journalist community, we have acted upon a series of suggestions, which means you can now:- *Preview and review requests *Choose the most relevant sectors for you *Receive confirmation when a request is sent *A guarantee that requests will be sent within 30 minutes of receipt and also some other minor tweaks to improve the journalist experience. With a...
Right now, throughout the UK, after a truly awful year, there are well-educated, articulate PR professionals licking their wounds after being made redundant from well paid jobs. The Covid19 fallout has had a torrid effect on the media, as it has many other industries, and it’s fair to say the PR profession is in a state of flux, as many in it decide on what are the next steps for them. A study in PR Week, right at...
The past few months, as we are all aware, has had a hugely negative effect on millions of us. The media is no exception. As advertising revenue has diminished UK news publications have been hit hard, with the Press Gazette estimating, just under three months ago, that more than 2,000 jobs at news organisations are in severe jeopardy. Illustrating this perfectly is the BBC's estimate that £125m will be lost in revenue as the pandemic continues to cause...
It is fair to say it is changing times and whilst many businesses will perish due to the winds of change brought on by the coronavirus, it is still a time of opportunity for many. Focussing on the possibilities is something that all pro-active businesses are doing, or already have done, in the crazy months since March. And a little lesson from history, which might give a pointer to those who are at a crossroads now, wondering how...
All of us need to thrive to survive and the first thing everyone has to do is learn how to promote your business to survive. A huge component of this, especially in this day and age is learning how to market your business online. It’s a gargantuan topic, but the simple advice to start with is if you want to promote your business, you have to commit to learning a little bit each day. These bite-sized nuggets will...
Marketing is an occupation laced with fear, but it’s an insidious fear, unlike others. It is a fear of getting it wrong, wasting money, and looking like a failure. However, the nature of the beast is marketing ideas for small business means getting it wrong is part of the big picture of getting it right. You have to try things, give them a decent run to see if they are getting somewhere, but impatience and the fear of worthless...