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PR is a very effective way to enhance brand recognition and generate awareness for your company. It manages the proper flow of information from an organization to the public by utilising a wide range of PR activities including speaking at conferences, working with the press, content publication and employee communication. Each of these requires the business or organisation to create a rather substantial budget to ensure their goals are achieved. Some companies, however, need to ensure...

One of the most important aspects of any business in today’s digital world is marketing. If the consumer doesn’t know who you are or what you have to offer, sales will be almost non-existent and your business could fail. For many, a big part of marketing is PR and, generally, the better your company is at PR, the more successful you should become. But what if you don’t have the budget for a PR company to make...

Starting a business in today’s competitive markets can be difficult. Growing it can be even more challenging, but neither of these tasks are impossible and they can be accomplished by almost anyone with the desire to succeed and an understanding of how to connect and engage with the customer. Giving the customer what they want is the most important aspect of operating an SME and it can even help grow your SME rapidly regardless of the market...

As a pre-Christmas business treat, we at PressPlugs are offering the chance to win an annual subscription to our journalist request service. Giving thousands of PR opportunities for both PR professionals and business owners, being in with a chance to win is very simple. Why PressPlugs? Offering PR opportunities from recognized national outlets, such as The Telegraph, Metro, Huffington Post and BBC, as well as specialist business media, PressPlugs gives the opportunity to see your name in some of...

One of the best ways to get publicity is to embrace Public Relations (PR) and the best way to do that is to dive straight in and start talking to journalists. PR is proven to be at least three times as effective as advertising, because it’s a third party recommendation, and this is why so many businesses embrace public relations. After all, getting quoted on influential sites, such as the BBC and The Telegraph not only increases credibility...

The importance of backlinks when it comes to being found on Google and other search engines is gaining greater importance than ever in the new online world. Many businesses are now cottoning on to the fact that PR articles from third parties are a major part of their strategies to raise the profile of their business in the mysterious place that is the World Wide Web. It has, of course, played a role for many years, but with...

The best journalist requests sent directly to you for a tiny financial outlay is what’s on offer after a major overhaul of the PressPlugs platform. Public Relations (PR) which is considered to be one of the best ways to promote a business has a new, previously unimagined affordability, thanks to PressPlugs, which gives instant targeted media opportunities for a fraction of the price of its competitors. We listened to our subscribers, and what we now have is the...

Small business PR can be hugely valuable, but like all the best things in life - good things come to those who wait. Generally, many start-ups and small businesses shun PR as a marketing option for a variety of reasons. The biggest one is probably a lack of understanding of what PR is and what PR can do for their business and also some business owners simply don’t have the time to properly pursue their own small business...

PR can sometimes be seen as a dark art, and whilst many in the world of public relations wax lyrical about their job, it never ceases to amaze us how few of them ever really get across what they actually do. In essence, it can be explained in the old saying:  “Advertising is what you pay for; publicity is what you pray for.” It’s also a good way to get to the heart of it, and whilst the web...