Right now, throughout the UK, after a truly awful year, there are well-educated, articulate PR professionals licking their wounds after being made redundant from well paid jobs. The Covid19 fallout has had a torrid effect on the media, as it has many other industries, and it’s fair to say the PR profession is in a state of flux, as many in it decide on what are the next steps for them. A study in PR Week, right at...
The past few months, as we are all aware, has had a hugely negative effect on millions of us. The media is no exception. As advertising revenue has diminished UK news publications have been hit hard, with the Press Gazette estimating, just under three months ago, that more than 2,000 jobs at news organisations are in severe jeopardy. Illustrating this perfectly is the BBC's estimate that £125m will be lost in revenue as the pandemic continues to cause...
It is fair to say it is changing times and whilst many businesses will perish due to the winds of change brought on by the coronavirus, it is still a time of opportunity for many. Focussing on the possibilities is something that all pro-active businesses are doing, or already have done, in the crazy months since March. And a little lesson from history, which might give a pointer to those who are at a crossroads now, wondering how...
All of us need to thrive to survive and the first thing everyone has to do is learn how to promote your business to survive. A huge component of this, especially in this day and age is learning how to market your business online. It’s a gargantuan topic, but the simple advice to start with is if you want to promote your business, you have to commit to learning a little bit each day. These bite-sized nuggets will...
Marketing is an occupation laced with fear, but it’s an insidious fear, unlike others. It is a fear of getting it wrong, wasting money, and looking like a failure. However, the nature of the beast is marketing ideas for small business means getting it wrong is part of the big picture of getting it right. You have to try things, give them a decent run to see if they are getting somewhere, but impatience and the fear of worthless...
Small business PR can be hugely valuable, but like all the best things in life - good things come to those who wait. Generally, many start-ups and small businesses shun PR in their arsenal of marketing ideas for a variety of reasons. The biggest one is probably a lack of understanding of what public relations is and what PR for small businesses can do and also some business owners simply don’t have the time to properly pursue their...
With the health crisis surrounding Coronavirus developing constantly, we wish to advise that PressPlugs remains fully operational, whilst adhering to all government advice. Currently, we have a full contingency of staff who are all working from home. We are also asking that they adhere to the hygiene standards outlined by the NHS and Government. With the message to stay at home, socially isolate, and keep a safe distance away, we have the capability to conduct meetings by telephone...
All the best stories that make the news have the common ability to be remembered. They grab the attention, if only for a short while, but whatever the tale they offer something a little different to the reader. If you’re crafting a story to send to the media, then think about who you are aiming it at. The story should only go to an audience likely to be interested, otherwise it will be considered spam - so check...
Often people using our journalist request service, PressPlugs tell us how rude journalists can be. They say how they responded to a media request but didn’t get a reply or perhaps were told that they would be quoted in an article and never heard anymore. It leads to a generalisation that journalists are ignorant and don’t care etc., etc. Well here at PressPlugs, having been formed by people who have worked both as journalists and PR consultants, we...
If you are just starting your business, expanding it or launching a new product, you want to tell as many people as possible. The more people who know about your business, the better chance it has at success. While you could spend thousands marketing your business and creating effective ad campaigns to reach more potential customers, your budget might not allow it. This is where the press comes in very useful as it doesn’t cost very much...