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At PressPlugs.co.uk we see ourselves as more than just a team who have invented a great solution for organisations like yours to access the media. We are passionate about helping businesses achieve their ambitions and passing on as much useful advice as we can, so that’s why we promise to collate insightful, helpful content to ensure you make the most of every media opportunity.

One of the best ways to get publicity is to embrace Public Relations (PR) and the best way to do that is to dive straight in and start talking to journalists. PR is proven to be at least three times as effective as advertising, because it’s a third party recommendation, and this is why so many businesses embrace public relations. After all, getting quoted on influential sites, such as the BBC and The Telegraph not only increases credibility...

The importance of backlinks when it comes to being found on Google and other search engines is gaining greater importance than ever in the new online world. Many businesses are now cottoning on to the fact that PR articles from third parties are a major part of their strategies to raise the profile of their business in the mysterious place that is the World Wide Web. It has, of course, played a role for many years, but with...

The best journalist requests sent directly to you for a tiny financial outlay is what’s on offer after a major overhaul of the PressPlugs platform. Public Relations (PR) which is considered to be one of the best ways to promote a business has a new, previously unimagined affordability, thanks to PressPlugs, which gives instant targeted media opportunities for a fraction of the price of its competitors. We listened to our subscribers, and what we now have is the...

Small business PR can be hugely valuable, but like all the best things in life - good things come to those who wait. Generally, many start-ups and small businesses shun PR as a marketing option for a variety of reasons. The biggest one is probably a lack of understanding of what PR is and what PR can do for their business and also some business owners simply don’t have the time to properly pursue their own small business...

Journalists are busy people, but how effective could it be for you if you help a journalist out? Tight deadlines, limited resources and heavy workloads have long been the culture of this much sought after and glamorous profession, but much of the public and business community find journalists, well unapproachable. This happens for various reasons, usually based on stereotypes, such as - they are just too busy to approach, they’re aloof or they’re just plain rude but often...

PR can sometimes be seen as a dark art, and whilst many in the world of public relations wax lyrical about their job, it never ceases to amaze us how few of them ever really get across what they actually do. In essence, it can be explained in the old saying:  “Advertising is what you pay for; publicity is what you pray for.” It’s also a good way to get to the heart of it, and whilst the web...

Public Relations (PR) can be an expensive game as many businesses will no doubt testify, but that’s all about to change with the launch of PressPlugs. Small businesses can now add PR to their marketing bow, and compete with the big boys’ thanks to a new service, which is about to level the playing field for all business owners by giving SME’s direct access to great media opportunities. The press, and by that we mean newspapers, magazines, TV and radio have always...