How to behave when a journo request just doesn’t work out
Life is incredibly busy, things can change, and mistakes can be made. So with this in mind, what action can you take when you get a request from the PressPlugs that just doesn’t fit the bill for you, or your client? Well, most people would ignore it, but on occasions businesses and PRs reply in good faith, believing they can assist, and then life’s gremlins takes over. In cases like this it's about what do you do next, and...