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Many industries have suffered greatly since the pandemic began last spring, but few more so than journalism. With many publications having gone under since the crisis started, and the newsroom now, often, being the same as the living room, the mental health of those in the industry is under attack like never before. To add to this, politicians and the public have frequently put the boot into journalism, which as a profession has at times been used as...

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Life is incredibly busy, things can change, and mistakes can be made. So with this in mind, what action can you take when you get a request from the PressPlugs that just doesn’t fit the bill for you, or your client? Well, most people would ignore it, but on occasions businesses and PRs reply in good faith, believing they can assist, and then life’s gremlins takes over. In cases like this  it's about what do you do next, and...

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When you have a small to medium or enterprise level business, you tend to think on a much smaller scale than you should. To grow your business and become successful, you have to think big and take advantage of the many opportunities that will come your way if you look closely enough for them. Just because your business is small, doesn’t mean that it isn’t affected the same way as those much larger corporations. Everything from...

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Journalists are busy people, but how effective could it be for you if you help a journalist out? Tight deadlines, limited resources and heavy workloads have long been the culture of this much sought after and glamorous profession, but much of the public and business community find journalists, well unapproachable. This happens for various reasons, usually based on stereotypes, such as - they are just too busy to approach, they’re aloof or they’re just plain rude but often...

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Public Relations (PR) can be an expensive game as many businesses will no doubt testify, but that’s all about to change with the launch of PressPlugs. Small businesses can now add PR to their marketing bow, and compete with the big boys’ thanks to a new service, which is about to level the playing field for all business owners by giving SME’s direct access to great media opportunities. The press, and by that we mean newspapers, magazines, TV and radio have always...

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