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Marketing is an occupation laced with fear, but it’s an insidious fear, unlike others. It is a fear of getting it wrong, wasting money, and looking like a failure. However, the nature of the beast is marketing ideas for small business means getting it wrong is part of the big picture of getting it right. You have to try things, give them a decent run to see if they are getting somewhere, but impatience and the fear of worthless...