Why no PR exercise can save Michael Jackson’s legacy
As unpalatable as this may be to take for many, there is no saving Michael Jackson’s reputation. No PR experts weaving magical tales about his genius can stop the biggest crash and burn of a superstar’s status in history that we are to witness in the weeks, months and years ahead following the furore over the new documentary, Leaving Neverland. This view comes from us as Public Relations experts, because ultimately no matter how much efforts of damage...