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Business

The best journalist requests sent directly to you for a tiny financial outlay is what’s on offer after a major overhaul of the PressPlugs platform. Public Relations (PR) which is considered to be one of the best ways to promote a business has a new, previously unimagined affordability, thanks to PressPlugs, which gives instant targeted media opportunities for a fraction of the price of its competitors. We listened to our subscribers, and what we now have is the...

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Small business PR can be hugely valuable, but like all the best things in life - good things come to those who wait. Generally, many start-ups and small businesses shun PR as a marketing option for a variety of reasons. The biggest one is probably a lack of understanding of what PR is and what PR can do for their business and also some business owners simply don’t have the time to properly pursue their own small business...

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Business

PR can sometimes be seen as a dark art, and whilst many in the world of public relations wax lyrical about their job, it never ceases to amaze us how few of them ever really get across what they actually do. In essence, it can be explained in the old saying:  “Advertising is what you pay for; publicity is what you pray for.” It’s also a good way to get to the heart of it, and whilst the web...

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