All the best stories that make the news have the common ability to be remembered. They grab the attention, if only for a short while, but whatever the tale they offer something a little different to the reader. If you’re crafting a story to send to the media, then think about who you are aiming it at. The story should only go to an audience likely to be interested, otherwise it will be considered spam - so check...
The importance of backlinks when it comes to being found on Google and other search engines is gaining greater importance than ever in the new online world. Many businesses are now cottoning on to the fact that PR articles from third parties are a major part of their strategies to raise the profile of their business in the mysterious place that is the World Wide Web. It has, of course, played a role for many years, but with...
PR can sometimes be seen as a dark art, and whilst many in the world of public relations wax lyrical about their job, it never ceases to amaze us how few of them ever really get across what they actually do. In essence, it can be explained in the old saying: “Advertising is what you pay for; publicity is what you pray for.” It’s also a good way to get to the heart of it, and whilst the web...