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small business Tag

When you have a small to medium or enterprise level business, you tend to think on a much smaller scale than you should. To grow your business and become successful, you have to think big and take advantage of the many opportunities that will come your way if you look closely enough for them. Just because your business is small, doesn’t mean that it isn’t affected the same way as those much larger corporations. Everything from...

PR can sometimes be seen as a dark art, and whilst many in the world of public relations wax lyrical about their job, it never ceases to amaze us how few of them ever really get across what they actually do. In essence, it can be explained in the old saying:  “Advertising is what you pay for; publicity is what you pray for.” It’s also a good way to get to the heart of it, and whilst the web...