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In the modern world of social media, the traditional media appears fair game for the masses, probably more so than ever. In the past week or so media bashing has been more prevalent than ever before, as many of the public have blamed newspapers and traditional broadcasters for whipping the nation into a frenzy and causing the petrol shortage. This blaming of the media is nothing new, it’s always existed, and journalists are never popular, generally following politicians...

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All the best stories that make the news have the common ability to be remembered. They grab the attention, if only for a short while, but whatever the tale they offer something a little different to the reader. If you’re crafting a story to send to the media, then think about who you are aiming it at. The story should only go to an audience likely to be interested, otherwise it will be considered spam - so check...

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Often people using our journalist request service, PressPlugs tell us how rude journalists can be. They say how they responded to a media request but didn’t get a reply or perhaps were told that they would be quoted in an article and never heard anymore. It leads to a generalisation that journalists are ignorant and don’t care etc., etc. Well here at PressPlugs, having been formed by people who have worked both as journalists and PR consultants, we...

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The importance of backlinks when it comes to being found on Google and other search engines is gaining greater importance than ever in the new online world. Many businesses are now cottoning on to the fact that PR articles from third parties are a major part of their strategies to raise the profile of their business in the mysterious place that is the World Wide Web. It has, of course, played a role for many years, but with...

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The best journalist requests sent directly to you for a tiny financial outlay is what’s on offer after a major overhaul of the PressPlugs platform. Public Relations (PR) which is considered to be one of the best ways to promote a business has a new, previously unimagined affordability, thanks to PressPlugs, which gives instant targeted media opportunities for a fraction of the price of its competitors. We listened to our subscribers, and what we now have is the...

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PR can sometimes be seen as a dark art, and whilst many in the world of public relations wax lyrical about their job, it never ceases to amaze us how few of them ever really get across what they actually do. In essence, it can be explained in the old saying:  “Advertising is what you pay for; publicity is what you pray for.” It’s also a good way to get to the heart of it, and whilst the web...

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