All the best stories that make the news have the common ability to be remembered. They grab the attention, if only for a short while, but whatever the tale they offer something a little different to the reader. If you’re crafting a story to send to the media, then think about who you are aiming it at. The story should only go to an audience likely to be interested, otherwise it will be considered spam - so check...
Often people using our journalist request service, PressPlugs tell us how rude journalists can be. They say how they responded to a media request but didn’t get a reply or perhaps were told that they would be quoted in an article and never heard anymore. It leads to a generalisation that journalists are ignorant and don’t care etc., etc. Well here at PressPlugs, having been formed by people who have worked both as journalists and PR consultants, we...
If you are just starting your business, expanding it or launching a new product, you want to tell as many people as possible. The more people who know about your business, the better chance it has at success. While you could spend thousands marketing your business and creating effective ad campaigns to reach more potential customers, your budget might not allow it. This is where the press comes in very useful as it doesn’t cost very much...
As unpalatable as this may be to take for many, there is no saving Michael Jackson’s reputation. No PR experts weaving magical tales about his genius can stop the biggest crash and burn of a superstar’s status in history that we are to witness in the weeks, months and years ahead following the furore over the new documentary, Leaving Neverland. This view comes from us as Public Relations experts, because ultimately no matter how much efforts of damage...
PR is a very effective way to enhance brand recognition and generate awareness for your company. It manages the proper flow of information from an organization to the public by utilising a wide range of PR activities including speaking at conferences, working with the press, content publication and employee communication. Each of these requires the business or organisation to create a rather substantial budget to ensure their goals are achieved. Some companies, however, need to ensure...
One of the most important aspects of any business in today’s digital world is marketing. If the consumer doesn’t know who you are or what you have to offer, sales will be almost non-existent and your business could fail. For many, a big part of marketing is PR and, generally, the better your company is at PR, the more successful you should become. But what if you don’t have the budget for a PR company to make...
Starting a business in today’s competitive markets can be difficult. Growing it can be even more challenging, but neither of these tasks are impossible and they can be accomplished by almost anyone with the desire to succeed and an understanding of how to connect and engage with the customer. Giving the customer what they want is the most important aspect of operating an SME and it can even help grow your SME rapidly regardless of the market...
As a pre-Christmas business treat, we at PressPlugs are offering the chance to win an annual subscription to our journalist request service. Giving thousands of PR opportunities for both PR professionals and business owners, being in with a chance to win is very simple. Why PressPlugs? Offering PR opportunities from recognized national outlets, such as The Telegraph, Metro, Huffington Post and BBC, as well as specialist business media, PressPlugs gives the opportunity to see your name in some of...
One of the best ways to get publicity is to embrace Public Relations (PR) and the best way to do that is to dive straight in and start talking to journalists. PR is proven to be at least three times as effective as advertising, because it’s a third party recommendation, and this is why so many businesses embrace public relations. After all, getting quoted on influential sites, such as the BBC and The Telegraph not only increases credibility...
The importance of backlinks when it comes to being found on Google and other search engines is gaining greater importance than ever in the new online world. Many businesses are now cottoning on to the fact that PR articles from third parties are a major part of their strategies to raise the profile of their business in the mysterious place that is the World Wide Web. It has, of course, played a role for many years, but with...